ShopKirana Startup company started in Indore, 225 times lead in four years


Gajendra Vishwakarma, Indore. The shop grocery startup operating from Indore is making a splash. It was started in 2015 by three friends Deepak Dhanotia, Tanutejas Saraswat and Sumit Ghoravat. The startup’s turnover in the first year was around two crore rupees. Seeing the success of this startup, Batter Capital of America, Incubate Fund of Japan and have funded 14 crores. Apart from this, there are offers of millions of rupees funding to startups from other companies.

After Indore, shop grocery has also started in Jaipur, Surat, Vadodara and other cities. They claim that the shop grocery turnover in 2019 is around 450 crores. Accordingly, the startup has grown 225 times in four years. The startup was included in the survey by Forbes India Magazine a few months ago among the top babycorn companies. The startup was ranked first among 500 companies in the country. The startup has made it to the cover page of Forbes India.

Tanutejas Saraswat says that at present, eight cities are selling grocery items. Indore is our headquarters and we are selling the most goods here as compared to all other brands. They say that next year 90 cities of the country will go. Regarding work culture, he says that we give employees a family-like atmosphere. We consider their problems as their personal problems. Cakes are cut on small achievements every other day in the office. Employees fix their targets themselves and allow them to do so in the environment in which they like to work. Tanutejas says that we now have a total of 700 employees. Experienced people from many big cities have also been added to this.

Kisan Grocery has also been launched in January 2019 under Shop Grocery Startup. After Indore, it has also been started in eight cities of the country. The founder says that earlier we used to buy grains, spices and other ingredients from other brands, but now farmers have been added. We have achieved a turnover of Rs 1 crore in a few months in Kisan Grocery.


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