American Cricket Enterprises (ACE) has announced that Knight Riders, co-owned by Shah Rukh Khan, have joined their key cricket leagues as major investors. This Cricket League of America is a multi-million dollar T20 tournament. With this investment, Knight Riders have entered the world’s largest media market. Teams from the Knight Riders franchise play in the Indian Premier League (IPL) and the Caribbean Premier League (CPL).
Vijay Srinivasan, one of the co-founders (co-founders) of ACE believes that this league cricket will give a boost to the game in America. Srinivasan told cricket website Cricbuzz, ‘We are very excited that Knight Riders are becoming part of this league cricket. We look forward to working with them to enable American cricket. This will benefit cricket in America. It is good that he has been joining us since the beginning. Their investment also stamps on our plans. It is a long-term investment (long-term investment) about the future of cricket in America.
Knight Riders CEO Venky Mysore himself said last year that his franchise was getting proposals to invest (in) all the sporting leagues of the world. Mysore told Cricbuzz, ‘America is the world’s largest media market, which will give us completely different opportunities. We think the market for cricket in America is good. There are brands in America who see cricket as their advertising platform. ‘